21 Jun

Posted at 00:00h in agency marketing, Email Marketing, publisher marketing, Social Media Marketing, Travel Marketing
One of the secrets of Facebook Messenger bot marketing is that it is a great platform for capturing additional user data, like emails addresses, phone number or whatever else you need to grow your business. (In fact, here's a case study on how we use Facebook Messenger to grow the email list and drive organic traffic for a publisher.)

26 Jul

Posted at 00:00h in agency marketing, Email Marketing, Nonprofit Marketing, publisher marketing, Travel Marketing
Email. The great connector and distractor. There are seemingly no standards for how we email one another, despite it being one of the internet's oldest protocols. (If you've ever gotten an email with the entire message in the subject line, you know what I mean. No subject line at all is better, IMO.) Checking our inboxes has become a mildly suspenseful and blatantly addictive part of our lives. When I first set up my BlueWing address, I relished having a fresh inbox. I had some space to think about how email enables and disables my day-to-day productivity—and I came to two conclusions. First of all, improving my ability to resist checking email every 10 minutes is crucial, so I can stay focused on more thoughtful work. Secondly, I've accepted that I'm going to have my inbox tab open all day, so I might as well make the time I spend there as efficient and meaningful as possible. In attempting to optimize my relationship with email, I researched the most useful Gmail plugins on the market, many of which I use in my own inbox. Take a look below.

23 Jun

Posted at 00:00h in agency marketing, Email Marketing, Social Media Marketing

Target ads for the long haul with email.

Building a quality email list is a cornerstone of an effective digital marketing strategy. While having a relevant following on social media channels is crucial, to reach them you must play in another platform’s sandbox. An email list is something you own. There are no algorithm changes, terms of service, or fickle user bases. Social media platforms fall in and out of grace year-over-year, but people hold onto their email accounts for much longer. Like a digital social security number, email addresses have become powerful personal identifiers. Digital advertising platforms are increasingly allowing marketers to zero in on users based solely on their email addresses; with each new way you can target someone outside of their inbox, the importance of building an email list has increased. Below, we've put together a guide outlining every possible way you can advertise to someone using their email address. As new platforms open their targeting to include email addresses (what's up, LinkedIn?), we'll add them to the list. If there's any we are missing, please hit us up on Twitter.

22 Jun

Posted at 00:00h in agency marketing, Email Marketing, publisher marketing, Travel Marketing
Last month, Wired's Clive Thompson wrote on the "blissfully slow" world of email newsletters. Thompson points out that newsletters, which are now back in vogue, have made our inboxes a "new site of readerly seriousness: How weird is that?" Not that weird, really. In 2016, the newsletter is a pleasant counterpoint to the never-ending feeds we find everywhere else. Infinite scroll is overrated; it's nice to feel "done" reading once in a while. The creative limitations of newsletters are what make them so inviting: their finite real estate, limited frequency, and lack of shareability. Every day, 92,000 articles are posted on the web, creating a social media shit show in their wake. Newsletters act as individual curators, branded aggregators and self-contained pieces of content; we find peace of mind knowing only the best stuff shines through. Playing up this premium notion, email blasts have become the core product of a new batch of trendy editorial products like Lenny Letter, The Skimm, Lead Sports and, during its launch phase, The Ringer. So, which are the best email newsletters? We put together a list of our favorites, hand-clicked by the team at BlueWing and a few of our peers. Thank you Will, Steve, Alicia, Rob, Ingrid, George and Khalila for the recommendations.

BlueWing