One of the secrets of Facebook Messenger bot marketing is that it is a great platform for capturing additional user data, like emails addresses, phone number or whatever else you need to grow your business. (In fact, here's a case study on how we use Facebook Messenger to grow the email list and drive organic traffic for a publisher.)continue reading
As of 2016, more people actively use messaging bots than social networks. This represents a massive opportunity for marketers to reach people where they are. So it’s no big surprise that Facebook recently opened up its API to allow brands to create an owned presence on Messenger. While most brands initially used it as a customer service channel, businesses are increasingly expanding what they do on Messenger: broadcasting content, driving conversions, and engaging 1:1 with potential customers.
To leverage Messenger in such ways, brands generally rely on Messenger bots. And with the emergence of tools like ManyChat, creating a Messenger bot has become a democratized process that doesn’t require knowledge of programming or artificial intelligence. Any brand can use ManyChat to create simple bots that capture email addresses, drive traffic to their websites, and create entirely new value propositions that take advantage of Messenger’s 1:1 nature.
Today, we want to take the conversation one step further and talk about growth. Because if you create a bot but not an audience, you’re only going to be talking to yourself—and you’ll be missing a massive opportunity.continue reading
Above, BlueWing's Steven Aguiar (right) with Normandy American Heroes founder Rudy Passera (center) and US sales representative Steve Judd (left) at the 2018 Los Angeles Travel and Adventure Show.
In the late summer of 2016, Rudy Passera approached BlueWing with a vision for his passion project. Rudy provides sweeping historical World War II-themed tours of Normandy. At the time he was largely supporting himself with income from a separate job, but he thought he could grow his tour business with the right marketing and sales structure. Less than a year later, Rudy’s vision came to fruition. Increased awareness led to a flurry of new tour reservations. The uptick in bookings brought a wave of money into the business.
And at last, Rudy left his other job to focus exclusively on Normandy American Heroes tours. "It is awesome to be able to focus full-time on my business. I didn't think it would be this quick," says Rudy.
BlueWing worked hand-in-hand with Rudy to execute a strategy driven by our expertise yet based on his knowledge of the business and familiarity with his target customers. Overall, we’ve helped Rudy generate 784 new leads for his business and 44 new customers.continue reading
Running an independent agency is hard enough without having to worry about which finance tools you should be using to manage your bookkeeping, invoicing, payroll and hourly time tracking. To help out, we put together a list of the best platforms for all the critical aspects of your agency's financial needs.continue reading
When the right creative, design or digital firm meets the right buyer, beautiful things happen. Projects flourish. Budgets are adhered to. Praise flows from the top down. But getting there? Too often, it’s a drawn-out, stressful process—one that costs both sides time, money, and human resources. I know it can be improved. And once it’s improved, the ROP (return on proposal) that both sides see will be so much better.
There are challenges and bad habits on both sides. And as an intermediary between the sides, even I am to blame for sometimes giving in to the behaviors that stall and devalue the proposal process.continue reading
You know that your company does truly great work. The level of expertise and quality of service you could provide to clients is far higher than what they’re getting right now, and you could prove it… if only you could get in front of them.continue reading
Here at BlueWing, we’ve long trumpeted the merits of Facebook as a B2B advertising platform. Although LinkedIn is fantastic, we’ve found Facebook to be the most cost-efficient way to reach senior executives using paid social ads. (Consider that 79% of senior execs check Facebook for thought leadership compared to only 68% who check LinkedIn.)
The duopoly of Facebook and Google has a stranglehold on the digital advertising market. In 2016, the two giants accounted for 77% of the growth in digital spending. Google is running things on the inbound side, allowing digital marketers to serve up contextual ads based on what a user is searching for. On the outbound marketing side, those same advertisers are using Facebook to push content into the News Feeds of highly targeted groups—and this includes plenty of B2B players. Facebook’s partnership with Dun & Bradstreet and outstanding custom audience tools give B2B campaign managers a wealth of creative options for getting in front of ideal clients.continue reading
For brands, finding the perfect agency for a new project is often as challenging as executing the project itself. Thankfully, advertising agency directories have popped up to make the agency search process easier. These directories boast useful features like advanced filtering based on geography and skillset, contact information, reviews and even sample creative work.
Without further ado, we share the seven best advertising agency directories worth getting listed on to help generate new business.continue reading