Last month, Wired's Clive Thompson wrote on the "blissfully slow" world of email newsletters. Thompson points out that newsletters, which are now back in vogue, have made our inboxes a "new site of readerly seriousness: How weird is that?" Not that weird, really. In 2016, the newsletter is a pleasant counterpoint to the never-ending feeds we find everywhere else. Infinite scroll is overrated; it's nice to feel "done" reading once in a while.
The creative limitations of newsletters are what make them so inviting: their finite real estate, limited frequency, and lack of shareability. Every day, 92,000 articles are posted on the web, creating a social media shit show in their wake. Newsletters act as individual curators, branded aggregators and self-contained pieces of content; we find peace of mind knowing only the best stuff shines through. Playing up this premium notion, email blasts have become the core product of a new batch of trendy editorial products like Lenny Letter, The Skimm, Lead Sports and, during its launch phase, The Ringer.
So, which are the best email newsletters? We put together a list of our favorites, hand-clicked by the team at BlueWing and a few of our peers. Thank you Will, Steve, Alicia, Rob, Ingrid, George and Khalila for the recommendations.
Media, Marketing, and Business Newsletters
Run by the venture capital database of the same name, this newsletter is the gold standard for data related to VC, private equity, and technology markets.
Published twice a day, this newsletter keeps subscribers updated about the newest technology developments in easily digestible, 300-word snippets.
This weekly email, maintained by its eponymous organizational consulting firm, focuses on organizational design and serves up philosophical pieces on the future of work.
Wondering about the value and validity of BitCoin and other digital currency? This newsletter, offering both daily and weekly options, will go in-depth on the topic.
"Data, insights, [and] inspiration" straight from the search engine giant. Customize with topics relevant to your industry and media platform.
If you want to keep up to date with travel news and information, this is the newsletter for you. Choose whether you want to stay current with industry news, information on your own business travels, or insights on the future of corporate travel.
ProductHunt is a dynamic collection of new and emerging digital products, and its newsletter keeps with the same model. Receive a curated list of popular products each day in your mailbox.
Almost 200,000 web design and development professionals receive this biweekly newsletter, designed to keep them up to date about CSS, responsive design, and related topics.
The website curates media news for business professionals, with options for morning, afternoon, and more in-depth weekly emails.
REDEF considers itself in the 'Media Mixing' industry, delivering fresh angles on popular topics in its daily newsletter. See the REDEF newsletters targeting fashion, sports, music and technology as well.
Stay up on where television and advertising meet.
Media, technology, and business through the lens of sports.
As marketing and coding knowledge become increasingly intertwined, this resource only becomes more valuable. Rather than a regular newsletter, it's a 14-day email course designed to teach you programming skills that improve your marketing abilities.
One of the biggest Facebook marketing expert in the U.S., Jon Loomer sends out weekly emails that cover anything from advanced targeting options on the platform to tutorials on new ad types as they are released.
Designed by and for young professionals, this daily email keeps subscribers updated about the business industry and culture with an engaging, fresh voice.
If you live in the New York City area, this weekly email will keep you updated about all relevant tech events before and after they happen.
Every day, Marketing Land's newsletter keeps professionals informed about development, news, and analysis within the digital marketing realm.
Our favorite among WSJ's bundle of newsletters, targeted to media and marketing professionals.
Shameless plug. Stay up to speed on our thinking, plus the best in digital marketing, social media and more. We'll even put the signup form right here:
Art, Culture and Sports Newsletters
The newsletter of the popular food and lifestyle magazine, co-founded by David Chang, offers a free vegetable cookbook for any new subscribers.
Curated by the authors of the NYT bestseller The Rap Yearbook, this newsletter consists entirely of original content and features fresh, humorous perspectives on the sport through both art and writing.
The popular journalist offers both free and paid newsletters to her subscribers, who read weekly about gender, media, tech, and culture.
Typography is a religion for many designers and professionals. Published monthly, this newsletter offers guides, resources, and news on the subject to its subscribers.
This email promises regular updates on food news, recipe suggestions, cooking tips, and even shopping advice for the foodies among us.
Daily news about sneakers, footwear, fashion, and street culture.
Keep an eye on what's next in music, fashion, and culture with every-day updates.
A creative hub, this site delights its audiences with a video for every day of the year. Topics range from art and design to food and travel, and many other culture-centric topics.
The wild card. This website is not so much a newsletter as it is a newsletter hub: you can find any topics of interest to you and subscribe using this service.
Dedicating itself to criminal justice, this nonprofit website and email series offers unique perspectives on law-related news.
Want to go beyond Game of Thrones, but overwhelmed with what's on TV and playing in the movies? This newsletter helps you narrow it down, with watching recommendations and commentary from New York Times critics.
Lena Dunham and Jenni Konner are behind this twice-weekly project, which covers style, feminism, health, politics, and beyond.
Your soccer fix. Long reads, GIFs, fire tweets and more.
News Roundup Newsletters
With 1.5 million subscribers and growing, these guys are pushing newsletters mainstream with quippy, clever coverage of news "you need to know" to get through each day.
It's just about the opposite of The Skimm, but just as valuable. Each week, Don Van Natta and Jacob Feldman compile their favorite long-form feature articles of the week. The resulting digest comes complete with estimated read times, letting you to pick out the articles you are most likely to finish.
Run by Fortune Magazine, The Broadsheet covers actions and news surrounding the world's most powerful women on a daily basis.
The best articles on startups, technology, and programming, curated by the community at Hacker News.
One sports news roundup to rule them all.
BI offers eight straightforward newsletters that cover topics from financial analysis to technology news.
Aiming to replace your newspaper, the Daily Newsletter by MorningReader sends breaking tech news to your inbox every morning.
Ready to improve the email strategy for your company or brand? Email us at firstname.lastname@example.org.