What’s old is new again in marketing. Nowhere is this more true than with radio and podcasts. Radio, which made waves (pun intended) in the early 20th century, has seen a resurgence in popularity thanks to its next-generation reincarnation known as podcasts. Podcasts, those audio and radio shows you can download to your smartphone, are on everyone’s minds these days, and for good reason. Approximately 98 million Americans are listening to podcasts every year and 56 million Americans listen to podcasts every month, according to the latest Edison Research study. In fact, the current podcasting boom has been heralded as the golden age of podcasts.
Brands are no strangers to podcasts. Frequently, the involvement is limited to sponsorship of the podcast by the brand; you'll hear one or more ads from them during the show. But brands are also starting to produce their own podcasts. Here are five you should know about.continue reading