Savvy marketers embrace platforms that claim attention, not just hype. Snapchat has long been in the upper echelons of hype-generators, from its days as the naughty network for short-lived sexts to its infamous rejection of $3 billion dollars from Facebook. But ever since declining that buyout, Snapchat has matched its bad-boy buzz with savvy product tweaks, clever brand promotion, and innovative ad formats. Users and advertisers have followed in droves.
Still, myths abound about Snapchat, its user base, its best practices, and its utility for marketers. This is understandable. More than any other social app, Snapchat was built for digital natives; it takes time to master the platform’s nuances, and its leadership hasn’t shown themselves eager to sacrifice user experience for the sake of raking in money (though the winds of change have begun to blow).
We will not argue today that all brands belong on Snapchat. However! We do believe that all brands should at least consider it. To understand why, let’s rebuke some of the more resilient untruths about Snapchat.continue reading