Building a quality email list is a cornerstone of an effective digital marketing strategy. While having a relevant following on social media channels is crucial, to reach them you must play in another platform’s sandbox. An email list is something you own. There are no algorithm changes, terms of service, or fickle user bases. Social media platforms fall in and out of grace year-over-year, but people hold onto their email accounts for much longer.
Like a digital social security number, email addresses have become powerful personal identifiers. Digital advertising platforms are increasingly allowing marketers to zero in on users based solely on their email addresses; with each new way you can target someone outside of their inbox, the importance of building an email list has increased.
Below, we've put together a guide outlining every possible way you can advertise to someone using their email address. As new platforms open their targeting to include email addresses (what's up, LinkedIn?), we'll add them to the list. If there's any we are missing, please hit us up on Twitter.continue reading