With social media usage growing 356% in the past six years, companies are spending a lot more time crafting, cultivating, and fine-tuning their messages to reach target audiences on their social sites. Whether it’s to gain more followers, increase customer engagement, or boost sales, an effective social media strategy is critical to a business’ growth and success.
But what about search engine optimization (SEO) strategies? Are brands still leveraging the power of SEO to increase the discovery of their content through search engines? In general, should companies be betting on more than social?
Absolutely. Although social media marketing is exploding, SEO techniques remain highly relevant in 2016. In fact, search is still the leading referrer to the majority of websites. According to Kissmetrics, more people look for business through search than on social media. If your company neglects effective SEO strategies, you are leaving lots of leads, prospects, and money on the table.
If you're still not convinced, read the below 16 stats, which prove that SEO is not dead and demonstrate how its application is vital to your digital marketing strategy.