23
Jun

Every Possible Way to Target Someone Online Using Their Email Address

Building a quality email list is a cornerstone of an effective digital marketing strategy. While having a relevant following on social media channels is crucial, to reach them you must play in another platform’s sandbox. An email list is something you own. There are no algorithm changes, terms of service, or fickle user bases. Social media platforms fall in and out of grace year-over-year, but people hold onto their email accounts for much longer.

Like a digital social security number, email addresses have become powerful personal identifiers. Digital advertising platforms are increasingly allowing marketers to zero in on users based solely on their email addresses; with each new way you can target someone outside of their inbox, the importance of building an email list has increased.

Below, we've put together a guide outlining every possible way you can advertise to someone using their email address. As new platforms open their targeting to include email addresses (what's up, LinkedIn?), we'll add them to the list. If there's any we are missing, please hit us up on Twitter.

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22
Jun

39 Email Newsletters Worth Subscribing to Right Now

Last month, Wired's Clive Thompson wrote on the "blissfully slow" world of email newsletters. Thompson points out that newsletters, which are now back in vogue, have made our inboxes a "new site of readerly seriousness: How weird is that?" Not that weird, really. In 2016, the newsletter is a pleasant counterpoint to the never-ending feeds we find everywhere else. Infinite scroll is overrated; it's nice to feel "done" reading once in a while.

The creative limitations of newsletters are what make them so inviting: their finite real estate, limited frequency, and lack of shareability. Every day, 92,000 articles are posted on the web, creating a social media shit show in their wake. Newsletters act as individual curators, branded aggregators and self-contained pieces of content; we find peace of mind knowing only the best stuff shines through. Playing up this premium notion, email blasts have become the core product of a new batch of trendy editorial products like Lenny Letter, The Skimm, Lead Sports and, during its launch phase, The Ringer.

So, which are the best email newsletters? We put together a list of our favorites, hand-clicked by the team at BlueWing and a few of our peers. Thank you Will, Steve, Alicia, Rob, Ingrid, George and Khalila for the recommendations.

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21
Jun

By the Numbers: Why SEO Isn't Dead

With social media usage growing 356% in the past six years, companies are spending a lot more time crafting, cultivating, and fine-tuning their messages to reach target audiences on their social sites. Whether it’s to gain more followers, increase customer engagement, or boost sales, an effective social media strategy is critical to a business’ growth and success.

But what about search engine optimization (SEO) strategies? Are brands still leveraging the power of SEO to increase the discovery of their content through search engines? In general, should companies be betting on more than social?

Absolutely. Although social media marketing is exploding, SEO techniques remain highly relevant in 2016. In fact, search is still the leading referrer to the majority of websites. According to Kissmetrics, more people look for business through search than on social media. If your company neglects effective SEO strategies, you are leaving lots of leads, prospects, and money on the table.

If you're still not convinced, read the below 16 stats, which prove that SEO is not dead and demonstrate how its application is vital to your digital marketing strategy.

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20
Jun

Account-Based Marketing: 26 Useful Resources

What is account-based marketing? ABM has been generating quite a bit of buzz in the B2B marketing community over the last couple years—and for good reason. ABM increases marketing and sales alignment and leads to closing bigger deals with individual customers, by rejecting the wide-net strategy of broadcasting messages to huge audiences in favor of targeting individual customer accounts on a 1:1 basis.

According to a recent survey, 92% of B2B marketers now recognize the value of account-based marketing. But there's a major gap between perceived value and implementation; only 20% of the same survey pool had full ABM plans in place. In other words, marketers love the concept, but have not yet implemented it themselves. Fortunately for them, new tools like Terminus, DemandBase, and Lean Data have made it easy for business of all sizes to utilize and scale the strategy. Plus, the recent resurgence of ABM has created a wave of information on the subject.

Whether you're a B2B or B2C marketer, it's worth learning more about how you can implement ABM tactics. We've compiled 26 useful resources.

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