How to Find New Clients on Using LinkedIn Advanced Search Hacks

Update 3/6/17: It appears as part of their recent redesign, LinkedIn has moved most of their advanced search features to their premium Sales Navigator plan. Although it will run you $65 to $80 a month depending on your plan, we still think there are few better ways to prospect based on firmographic data.

Finding new clients has never been easier. Whether you’re a freelancer, a consultant or a brand, the internet is a wonderful place for B2B brands to reach out to that ideal client criteria list you made. In fact, you can do it from the comfort of your computer; you can even amplify those little efforts with a credit card. You just have to know where to look (and how). If you’re a B2B brand, you know the best place to start finding new clients is LinkedIn. As the social network for B2B professionals to cultivate relationships and leads, LinkedIn is a massively useful database that contains all the contact information you need to turn that ideal client into a real one. Want to know how to find new clients on LinkedIn? Look no further.

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B2B Inbound Marketing: Five Strategies You Should Steal

Every B2B brand, new or old, knows they need to market themselves. It’s just a matter of how. The marketing of the past emphasized sales-y ad spots on television, radio and print; cold calls; direct mail; billboards—your standard outbound marketing. The marketing of today is a different beast. Inbound marketing has proven to be very successful at attracting leads and prospects to your business by drawing them inwards. To do that, here is a list of five B2B inbound marketing techniques your company can utilize.

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Account-Based Marketing: 26 Useful Resources

What is account-based marketing? ABM has been generating quite a bit of buzz in the B2B marketing community over the last couple years—and for good reason. ABM increases marketing and sales alignment and leads to closing bigger deals with individual customers, by rejecting the wide-net strategy of broadcasting messages to huge audiences in favor of targeting individual customer accounts on a 1:1 basis.

According to a recent survey, 92% of B2B marketers now recognize the value of account-based marketing. But there's a major gap between perceived value and implementation; only 20% of the same survey pool had full ABM plans in place. In other words, marketers love the concept, but have not yet implemented it themselves. Fortunately for them, new tools like Terminus, DemandBase, and Lean Data have made it easy for business of all sizes to utilize and scale the strategy. Plus, the recent resurgence of ABM has created a wave of information on the subject.

Whether you're a B2B or B2C marketer, it's worth learning more about how you can implement ABM tactics. We've compiled 26 useful resources.

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