During our first few months as a bootstrapped social media agency, we’ve been really careful in making investments we think will pay for themselves, and then some. One tool that's easily worth $99 a month from our budget is the “Pro” version of BuzzSumo, a platform that helps users “analyze what content performs best for any topic or competitor.” So far, it’s been indispensable in developing content strategies for both BlueWing and our clients.
Put simply, BuzzSumo is a content marketing service that tracks both web content and shares across the major social media sites, including Facebook, Twitter, Pinterest, LinkedIn and Google+. It’s a foolproof way to identify the influencers, websites, and individual posts that are most popular within a niche. Armed with this information, publishers can produce their own content with the confidence that it will resonate with their target audience.
Let’s dive into the different features and how we use them.continue reading