You know that your company does truly great work. The level of expertise and quality of service you could provide to clients is far higher than what they’re getting right now, and you could prove it… if only you could get in front of them.

Here at BlueWing, we’ve long trumpeted the merits of Facebook as a B2B advertising platform. Although LinkedIn is fantastic, we’ve found Facebook to be the most cost-efficient way to reach senior executives using paid social ads. (Consider that 79% of senior execs check Facebook for thought leadership compared to only 68% who check LinkedIn.)

The duopoly of Facebook and Google has a stranglehold on the digital advertising market. In 2016, the two giants accounted for 77% of the growth in digital spending. Google is running things on the inbound side, allowing digital marketers to serve up contextual ads based on what a user is searching for. On the outbound marketing side, those same advertisers are using Facebook to push content into the News Feeds of highly targeted groups—and this includes plenty of B2B players. Facebook’s partnership with Dun & Bradstreet and outstanding custom audience tools give B2B campaign managers a wealth of creative options for getting in front of ideal clients.

Facebook is estimated to generate $4.8 billion from advertisers in 2016. That’s because there’s never been a platform that allows advertisers to scale targeted campaigns so quickly, and brands big and small are seeing results.

There are hundreds ways to target a user on Facebook, including where they live, their job title, their relationship status, and how much money they make. Want to hit single dentists who love the NBA in Wisconsin? No problem. You can be up and running in 15 minutes.

In addition to its demographic and interest targeting capabilities, Facebook has been consistently improving its Custom Audiences product since its introduction in 2013. In a nutshell, advertisers can use Custom Audiences to introduce their first-party data into Facebook advertising campaigns. With this method, they can serve hyper-targeted ads against someone who visits their website, views a certain video or signs up for their newsletter. (Ever spend 5 minutes on an e-commerce site, and notice their ads following you around on Facebook? Yeah.)